Once you’ve selected your timeframe, you can export the overview of data in a range of formats, perfect for sending as a quick update to someone or attaching to a report. There are options to change the time period of data you view at the top of the page, meaning you can look at trending graphs from today, yesterday, the last seven days or the last 28 days. A majority of the metrics on the page are displayed in a line graph format, and have highlighted percentage changes - a couple of minutes looking through will bring you right up to speed with just how positive or negative things on your page are going. The overview section is made up of a grid of data, including page actions, post reach, and post engagements, and its highly visual layout means you can easily keep track of trends within your stats. You might not always have time for a thorough analysis of your stats, so this is the quickest and best way of having a look to see how things are generally going.
The overview tab is the first part of Facebook Insights you’ll land on when you’re looking to track your progress, and it shows a brief but useful selection of key metrics. That’s where we come in.īelow you will find each metric clearly explained, as well as reasons why you may wish to add one to your marketing report.
Users are presented with a wealth of data and wisdom without any clear direction on how best to use it. Facebook’s free metrics tool - Facebook Insights, gives marketers a powerful platform to measure the performance of the pages they manage and the posts they create.įacebook Insights can be quite overfacing at first.
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